:root {
  --ink: #112a3a;
  --ink-soft: #355060;
  --cream: #f7f4ee;
  --paper: #fffdf9;
  --gold: #c9944b;
  --gold-soft: #f1dfc4;
  --teal: #0e6870;
  --teal-dark: #084d54;
  --line: #dce5e6;
  --shadow: 0 18px 45px rgba(17, 42, 58, 0.12);
  font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  color: var(--ink);
  background: var(--cream);
}

* { box-sizing: border-box; }
body { margin: 0; background: var(--cream); line-height: 1.55; }
a { color: inherit; }
.shell { width: min(1140px, calc(100% - 40px)); margin: 0 auto; }
.topline { background: var(--ink); color: #e8f0ee; font-size: .78rem; letter-spacing: .08em; text-transform: uppercase; }
.topline .shell { display: flex; justify-content: space-between; gap: 16px; padding: 10px 0; }
.site-header { background: var(--paper); border-bottom: 1px solid var(--line); }
.nav { display: flex; align-items: center; justify-content: space-between; gap: 28px; padding: 22px 0; }
.brand { display: flex; gap: 12px; align-items: center; text-decoration: none; }
.brand-mark { display: grid; place-items: center; width: 42px; height: 42px; border-radius: 50%; background: var(--gold); color: var(--ink); font-weight: 900; letter-spacing: -.08em; }
.brand strong { display: block; font-family: Georgia, serif; font-size: 1.15rem; letter-spacing: .02em; }
.brand small { color: var(--teal); font-size: .7rem; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.nav-links { display: flex; gap: 24px; align-items: center; color: var(--ink-soft); font-size: .92rem; font-weight: 700; }
.nav-links a { text-decoration: none; }
.button { display: inline-flex; align-items: center; justify-content: center; min-height: 48px; padding: 0 20px; border-radius: 999px; background: var(--gold); color: var(--ink); font-weight: 900; text-decoration: none; border: 1px solid transparent; }
.button:hover { background: #d9aa63; }
.button.outline { background: transparent; border-color: var(--ink); color: var(--ink); }
.button.light { background: var(--paper); color: var(--ink); }
.hero { position: relative; overflow: hidden; background: var(--ink); color: #f7f4ee; }
.hero::after { content: ""; position: absolute; width: 490px; height: 490px; right: -120px; top: -210px; border: 1px solid rgba(201, 148, 75, .5); border-radius: 50%; box-shadow: 0 0 0 44px rgba(201, 148, 75, .08), 0 0 0 88px rgba(201, 148, 75, .05); }
.hero-grid { display: grid; grid-template-columns: minmax(0, 1.2fr) minmax(300px, .8fr); gap: 58px; align-items: center; padding: 92px 0 100px; position: relative; z-index: 1; }
.eyebrow { color: var(--gold); text-transform: uppercase; font-size: .75rem; letter-spacing: .14em; font-weight: 900; }
h1, h2, h3 { font-family: Georgia, serif; line-height: 1.08; margin: 0; }
h1 { max-width: 760px; font-size: clamp(3rem, 6vw, 5.4rem); letter-spacing: -.045em; }
h2 { font-size: clamp(2rem, 3.5vw, 3.15rem); letter-spacing: -.03em; }
h3 { font-size: 1.35rem; }
.hero p { max-width: 650px; margin: 26px 0 30px; color: #d5e2df; font-size: 1.12rem; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; }
.hero-card { background: rgba(255, 253, 249, .96); color: var(--ink); padding: 28px; border-radius: 22px; box-shadow: var(--shadow); }
.hero-card .number { color: var(--teal); font-size: 2.5rem; font-weight: 900; line-height: 1; }
.hero-card p { color: var(--ink-soft); font-size: .96rem; margin: 12px 0 0; }
.visit-strip { background: var(--gold-soft); color: var(--ink); }
.visit-strip .shell { display: flex; align-items: center; justify-content: space-between; gap: 24px; padding: 22px 0; }
.visit-strip strong { font-family: Georgia, serif; font-size: 1.35rem; }
.visit-strip span { display: block; color: var(--ink-soft); font-size: .9rem; }
.section { padding: 90px 0; }
.section.paper { background: var(--paper); }
.section-head { max-width: 720px; margin-bottom: 40px; }
.section-head p { color: var(--ink-soft); font-size: 1.08rem; }
.proof-section { background: var(--paper); }
.proof-layout { display: grid; grid-template-columns: minmax(0, .95fr) minmax(360px, 1.05fr); gap: 42px; align-items: center; }
.proof-layout p { color: var(--ink-soft); font-size: 1.08rem; }
.proof-card { padding: 28px; border-radius: 22px; background: var(--ink); color: #f7f4ee; box-shadow: var(--shadow); }
.proof-stats { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1px; overflow: hidden; border: 1px solid rgba(255,255,255,.16); border-radius: 16px; background: rgba(255,255,255,.16); }
.proof-stats div { padding: 22px 18px; background: rgba(255,255,255,.06); }
.proof-stats strong { display: block; color: var(--gold); font-family: Georgia, serif; font-size: 1.85rem; line-height: 1; }
.proof-stats span { display: block; margin-top: 8px; color: #cbe0dd; font-size: .82rem; }
.proof-card small { display: block; margin-top: 18px; color: #cbe0dd; font-size: .75rem; }
.text-link { color: var(--teal); font-weight: 900; text-decoration: none; }
.people-section { background: var(--cream); }
.people-layout { display: grid; grid-template-columns: minmax(260px, .75fr) minmax(0, 1.25fr); gap: 44px; align-items: center; }
.people-portrait { min-height: 250px; display: flex; flex-direction: column; justify-content: flex-end; padding: 26px; border-radius: 22px; background: linear-gradient(145deg, var(--gold-soft), #dfc29b); color: var(--ink); box-shadow: var(--shadow); }
.people-portrait span { font-family: Georgia, serif; font-size: 2.35rem; font-weight: 700; }
.people-portrait small { margin-top: 8px; color: var(--ink-soft); }
.people-layout p { color: var(--ink-soft); font-size: 1.08rem; }
.people-note { margin-top: 24px; padding: 18px 20px; border-left: 3px solid var(--gold); background: var(--paper); }
.kicker { color: var(--teal); text-transform: uppercase; font-size: .75rem; letter-spacing: .14em; font-weight: 900; margin-bottom: 12px; }
.cards { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.card { padding: 26px; border: 1px solid var(--line); border-radius: 18px; background: var(--paper); }
.card p { color: var(--ink-soft); margin-bottom: 0; }
.card .icon { display: grid; place-items: center; width: 40px; height: 40px; margin-bottom: 22px; border-radius: 50%; background: var(--gold-soft); color: var(--teal-dark); font-weight: 900; }
.dark-section { background: var(--teal-dark); color: #f7f4ee; }
.dark-section p { color: #cbe0dd; }
.town-grid { display: grid; grid-template-columns: repeat(5, 1fr); gap: 10px; margin-top: 28px; }
.town { padding: 18px 14px; border: 1px solid rgba(255,255,255,.22); border-radius: 14px; background: rgba(255,255,255,.06); }
.town strong { display: block; color: var(--gold); font-family: Georgia, serif; font-size: 1.18rem; }
.town span { color: #d6e7e3; font-size: .82rem; }
.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; counter-reset: step; }
.step { position: relative; padding-top: 56px; }
.step::before { counter-increment: step; content: counter(step); position: absolute; top: 0; left: 0; display: grid; place-items: center; width: 40px; height: 40px; border-radius: 50%; background: var(--gold); color: var(--ink); font-weight: 900; }
.step p { color: var(--ink-soft); }
.cta-band { background: var(--gold); color: var(--ink); }
.cta-band .shell { display: flex; align-items: center; justify-content: space-between; gap: 28px; padding: 55px 0; }
.cta-band p { max-width: 590px; margin-bottom: 0; color: #3f4c4b; }
.form-layout { display: grid; grid-template-columns: .9fr 1.1fr; gap: 38px; align-items: start; }
.form-card { background: var(--paper); border: 1px solid var(--line); border-radius: 20px; padding: 28px; box-shadow: var(--shadow); }
label { display: block; margin: 16px 0 7px; font-size: .82rem; font-weight: 900; color: var(--ink-soft); }
input, select, textarea { width: 100%; border: 1px solid #cbd8d8; border-radius: 10px; padding: 13px 14px; font: inherit; color: var(--ink); background: #fff; }
textarea { min-height: 120px; resize: vertical; }
.form-card .button { margin-top: 20px; cursor: pointer; }
.form-actions { display: flex; flex-wrap: wrap; gap: 10px; align-items: center; margin-top: 4px; }
.form-actions .button { margin-top: 0; }
.note { padding: 16px 18px; border-left: 3px solid var(--gold); background: var(--gold-soft); color: var(--ink-soft); font-size: .92rem; }
.video-panel { background: var(--cream); }
.video-layout { display: grid; grid-template-columns: minmax(0, .85fr) minmax(320px, 1.15fr); gap: 36px; align-items: center; }
.video-layout p { max-width: 600px; color: var(--ink-soft); font-size: 1.08rem; }
.video-placeholder { min-height: 270px; display: flex; flex-direction: column; justify-content: flex-end; padding: 28px; border-radius: 22px; background: linear-gradient(145deg, var(--teal-dark), var(--ink)); color: #f7f4ee; box-shadow: var(--shadow); }
.video-placeholder span { color: var(--gold); text-transform: uppercase; font-size: .75rem; letter-spacing: .14em; font-weight: 900; }
.video-placeholder strong { max-width: 460px; margin-top: auto; font-family: Georgia, serif; font-size: clamp(1.5rem, 3vw, 2.3rem); line-height: 1.1; }
.video-placeholder small { margin-top: 18px; color: #cbe0dd; }
.footer { background: var(--ink); color: #c8d8d5; padding: 36px 0; font-size: .86rem; }
.footer .shell { display: flex; justify-content: space-between; gap: 25px; }
.footer a { color: #f7f4ee; }
.mobile-only { display: none; }
.funnel-page { background: #edf3f1; }
.funnel-hero { padding: 70px 0 76px; background: var(--ink); color: #f7f4ee; }
.funnel-hero h1 { max-width: 820px; margin-top: 12px; font-size: clamp(2.7rem, 5vw, 4.8rem); }
.funnel-hero p { max-width: 700px; margin: 22px 0 0; color: #d5e2df; font-size: 1.1rem; }
.funnel-intro { display: grid; grid-template-columns: minmax(0, 1fr) minmax(260px, .7fr); gap: 26px; align-items: end; }
.funnel-key { padding: 22px; border-radius: 18px; background: rgba(255,253,249,.1); border: 1px solid rgba(255,255,255,.2); }
.funnel-key strong { display: block; color: var(--gold); font-family: Georgia, serif; font-size: 1.3rem; }
.funnel-key span { display: block; margin-top: 8px; color: #d5e2df; font-size: .9rem; }
.funnel-section { padding: 76px 0; }
.funnel-shell { width: min(920px, calc(100% - 40px)); margin: 0 auto; }
.funnel-heading { text-align: center; margin-bottom: 38px; }
.funnel-heading p { max-width: 640px; margin: 14px auto 0; color: var(--ink-soft); }
.funnel-stack { display: flex; flex-direction: column; gap: 12px; }
.funnel-step { position: relative; display: grid; grid-template-columns: 58px minmax(0, 1fr) auto; gap: 18px; align-items: center; width: 100%; min-height: 94px; padding: 16px 22px 16px 16px; border: 1px solid #cbdcda; border-radius: 18px; background: var(--paper); box-shadow: 0 10px 20px rgba(17,42,58,.07); }
.funnel-step::after { content: "↓"; position: absolute; left: 50%; bottom: -22px; z-index: 2; color: var(--gold); font-size: 1.25rem; font-weight: 900; }
.funnel-step:last-child::after { display: none; }
.funnel-step:nth-child(1) { width: 100%; }
.funnel-step:nth-child(2) { width: 94%; margin: 0 auto; }
.funnel-step:nth-child(3) { width: 88%; margin: 0 auto; }
.funnel-step:nth-child(4) { width: 82%; margin: 0 auto; }
.funnel-step:nth-child(5) { width: 76%; margin: 0 auto; }
.funnel-step:nth-child(6) { width: 70%; margin: 0 auto; }
.funnel-step:nth-child(7) { width: 64%; margin: 0 auto; background: var(--teal-dark); border-color: var(--teal-dark); color: #f7f4ee; }
.funnel-step:nth-child(7) p, .funnel-step:nth-child(7) .funnel-copy small { color: #cbe0dd; }
.step-num { display: grid; place-items: center; width: 48px; height: 48px; border-radius: 50%; background: var(--gold); color: var(--ink); font-weight: 900; }
.funnel-copy h3 { font-size: 1.2rem; }
.funnel-copy p { margin: 5px 0 0; color: var(--ink-soft); font-size: .91rem; line-height: 1.4; }
.funnel-copy small { display: block; margin-top: 5px; color: var(--teal); font-size: .74rem; font-weight: 900; letter-spacing: .07em; text-transform: uppercase; }
.funnel-status { padding: 8px 11px; border-radius: 999px; background: var(--gold-soft); color: var(--ink); font-size: .74rem; font-weight: 900; white-space: nowrap; }
.bucket-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; margin-top: 46px; }
.bucket { padding: 28px; border-radius: 20px; background: var(--paper); border: 1px solid var(--line); }
.bucket h3 { margin-bottom: 12px; }
.bucket p { color: var(--ink-soft); }
.bucket ul { margin: 18px 0 0; padding-left: 20px; color: var(--ink-soft); }
.bucket li + li { margin-top: 8px; }
.funnel-review { margin-top: 24px; padding: 24px 28px; border-radius: 18px; background: var(--gold-soft); }
.funnel-review strong { font-family: Georgia, serif; font-size: 1.3rem; }
.funnel-review p { margin: 7px 0 0; color: var(--ink-soft); }
@media (max-width: 860px) {
  .nav-links { display: none; }
  .mobile-only { display: inline; }
  .hero-grid, .form-layout, .funnel-intro { grid-template-columns: 1fr; }
  .video-layout, .proof-layout, .people-layout { grid-template-columns: 1fr; }
  .hero-grid { padding: 68px 0 76px; }
  .cards, .steps { grid-template-columns: repeat(2, 1fr); }
  .town-grid { grid-template-columns: repeat(3, 1fr); }
  .funnel-step, .funnel-step:nth-child(n) { width: 100%; margin: 0; }
  .visit-strip .shell, .cta-band .shell, .footer .shell { flex-direction: column; align-items: flex-start; }
}
@media (max-width: 540px) {
  .shell { width: min(100% - 28px, 1140px); }
  h1 { font-size: 3.1rem; }
  .cards, .steps, .town-grid { grid-template-columns: 1fr; }
  .funnel-step { grid-template-columns: 48px minmax(0, 1fr); padding-right: 14px; }
  .funnel-status { grid-column: 2; justify-self: start; }
  .bucket-grid { grid-template-columns: 1fr; }
  .topline .shell { display: block; }
  .topline .shell span:last-child { display: none; }
}